All Kinds of Fast
The 808 changed perceptions about deep-section wheels. At first, its 82 mm-deep profile appeared only in time trials and triathlons. And sure enough, its early incarnations netted numerous Grand Tour stage wins and Ironman® world championship at Kona. Still, it didn’t take long before Zipp riders discovered that the 808’s light weight, responsiveness, and solid handing are ideally suited to hilly bike legs, criteriums, field sprints and long days off the front of the peloton.
Now, with the new Firecrest® rim shape, the 808 has improved in almost every metric. In fact, the 808 Firecrest is the fastest front wheel we’ve ever tested. Its 27.5 mm-wide profile is 15 seconds faster than before over 40 km, and now equals or exceeds the performance of any 90 mm-deep rim on the market as well as many discs. At high wind angles, the 808’s aero advantage is even greater, yet Firecrest also makes the 808 remarkably stable.
Essentially, the 808 Firecrest provides the speed of a much deeper rim with the handling of a much shallower one. On windy non-disc-legal course like Kona, that counts for a lot. And in Firecrest’s first crack at elite-level competition, Chris “Macca” McCormack rode it to a win on the Big Island in 2010.
With its wider profile, the latest 808 Firecrest Tubular also shows improved lateral stiffness for efficient power transfer and crisp acceleration, yet offers greater comfort and impact resistance than its predecessor.
New for 2014, the 808 Firecrest Tubular is built with a the latest iteration of our 188 rear hub, the V9, along with new spoke-lacing pattern for the rear wheel - refinements that result in improved stiffness and durability. The new hub was developed in cooperation of superstar sprinter Mark Cavendish of the Omega Pharma – Quick-Step Cycling Team and is in use by other top pro cyclists and triathletes including Pete Jacobs and Mirinda Carfrae.
Cavendish received early hub prototypes in January 2013 and logged 13,000 kilometers (8,078 miles) on continually refined variants, including his stage victories at the Giro d’Italia and the 2013 Tour de France. His feedback helped optimize the hub’s flange geometry, stiffness and weight.
The new 188/V9 hub has larger precision Swiss steel bearings for increased durability. Our new “virtual 3 cross” lacing on both sides of rear wheel improves stiffness, achieving 3 cross stiffness in a 2 cross pattern with a new spoke geometry. The 188/V9 has 25 percent more torsional stiffness than a leading competitive hub. This measure of stiffness is crucial for the direct power transfer to the rear wheel for out-of-the saddle sprints and climbs. The new hub also is laterally (side-to-side) stiffer that its rival or predecessor.
New for 2014 wheels, our fully die cut Classic White and Beyond Black rim decals are borderless, thinner and lighter.
11 speed compatible
Retail availability: September 2013
Front wheel $1,175 / €1,089
808 Firecrest ranks No. 1 in test of the best March 2013 [pdf]
The Zipp 808 Firecrest Tubular got the 220 Triathlon BEST on the Test “Award” in the comparative testing performed by the British magazine.
Click on PDF to read full test review
Tour Milestone Ceremony - 2011 October 2011
Tour Magazine Wheel Test July 2011 [pdf]
Zipp 808 fastest in Germany's Tour Magazine Wheel test.
"Zipp's New Shape" July 2011
Tri-Magazine.net takes a closer look at the new Firecrest rim shape. Click here for the full story.
"Zipp Reinvents the Wheel." February 2011 [pdf]
Cycling Weekly takes a closer look at the new Firecrest platform.
TriSports.com shows us the new 808 Firecrest October 2010
Tom Demerly from TriSports.com shows us the new 808 Firecrest from Interbike. Click here for the video.
With the new proprietary Firecrest rim shape in our 202, 303, 404 and 808 Firecrest wheels, Zipp wheels make a bigger difference in more ways than ever. Not only is Firecrest more aerodynamic than any other rim design, it improves handling in crosswinds and overall ride quality.
ABLC™ (Aerodynamic Boundary Layer Control)
Advanced Boundary Layer Control (ABLC) refers to the patented and instantly recognizable dimpled pattern found on all of our carbon rims. ABLC smoothes airflow across the rim's surface and is tailored to every model from the 202 to the Super-9 Disc. The third-generation of ABLC has up to four times more dimples than before.
VCLC™ (Visco-Elastic Constrained Layer Control)
Visco-Elastic Constrained Layer Control (VCLC) uses a vibration-absorbing material sandwiched between layers of rigid carbon laminate in the rim. When the wheel receives an impact from the road, much of the shock is absorbed by the VCLC system, delivering a 10% reduction in vibration.
Carbon Bridge uses a Kevlar® thread in a co-axial helix stitch to bind sheets of carbon to each other in our tubular rims. Because Kevlar is 350% more impact resistant than carbon, it can disperse shock more evenly throughout the carbon laminate, making for a rim that is practically bulletproof. In particular, Carbon Bridge reduces the vulnerability of the rim's tire bed, the area most susceptible to damage from impact.
88/188 Hub Technology
Every aspect of our 88 and 188 hubs sets a new benchmark. The standard steel bearings are the roundest in the industry. The 17mm axle is the stiffest of any road hub we've tested. The wire EDM-cut hub internals are the most precise. When it comes to precision and performance, there's really no comparison.