Three, oh, Three!
Call it a 303 three-peat!
Tom Boonen and Zipp® made history together Sunday at the Tour of Flanders, with the Belgian star of the Omega Pharma – Quick-Step Cycling Team sprinting to a dramatic victory.
Boonen won aboard Zipp 303 wheels. It was Boonen’s third win in the Ronde van Vlaanderen, as the beloved race is called locally in Flanders. The victory also marked the third in a row at Flanders for the durable-and-aero Zipp 303.
This year Boonen and his Omega Pharma – Quick-Step teammates also rode Zipp bars, stems and seatposts. Boonen this spring has relied on the Service Course CSL bar, with its Super Short Reach Bend, and a 140 mm Service Course SL stem – a combo that helps the big Belgian achieve an optimized fit on the bike. Boonen also rode on the new SRAM® RED - 2012 groupset.
“We wanted to give our team a new look this season and Zipp has been a significant part of that," Patrick Lefevere, CEO of the Omega Pharma – Quick-Step Cycling Team. "It’s important for the best riders to be on the best equipment -- then it is our responsibility to get results. Zipp provides our riders with options, no matter the parcours. The 303 was a natural choice for Flanders because it combines durability with high performance. Zipp also has worked hard to provide the bars, stems and seatposts our riders need to feel their best on the bike. It’s been a great partnership.”
The Omega Pharma – Quick-Step Cycling Team rode a tactically brilliant race, with a variety of riders at the front when it mattered the most. The team impressed by having three riders in the top 10, also placing Niki Terpstra in sixth and Sylvain Chavanel in 10th. In the end, Boonen outsprinted breakaway companions Filippo Pozzato and Alessandro Ballan for the win.
On to Roubaix
Many more cobbles are coming Sunday in Paris-Roubaix, the Queen of the Classics.
The Spring Classics are uncompromising in the demands they place on riders and equipment. Watch for the Omega Pharma -- Quick-Step Cycling Team and Team Saxo Bank to again ride the durable and fast Zipp 303, as well as Zipp Service Course SL bars, stems and seatposts. Fans who’ve looked closely at the teams' bikes also have seen the new Zipp Tangente Platinum Pro Brake Pad -- developed by Zipp and SwissStop® specifically for use with carbon braking surfaces. It’s also worth noting that Paris-Roubaix will be the first race the entire team will be using SRAM RED-2012.